Google gets into 3D virtual world with Lively


For a search engine company, Google has today made a very strange move by starting up a Sims-type virtual reality website where you can set up your own avatars and virtual reality environments. No prizes for guessing what I’ve been doing for the past several hours - yep, pushing a bed up two flights of stairs.

I was initially dismissive of Lively and at Google’s attempts to imitate “The Sims” and “Second Life”, but in the end curiosity got the better of me (as it always does). After trying it out, I have to admit it does have potential and a certain fun factor, but I am still scratching my head wondering why Google of all companies chose to make this. What does Lively have to do with search?

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